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Eastern Academy of Management Annual Meeting 2017

EAM 2017 Proceedings »

Generating Creative Universal Solutions: The Why and How?

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This unique quick-fire game styled creativity exercise helps students understand the value and benefit of universal design in the creative design process as well as foster sensitivity. This exercise can be easily scaled from small classes to engage even a large-class population (of 100 students) or shorten to 20-minute conference setting. The exercise is designed to allow the individual to retain anonymity through electronic voting, while fostering intergroup cooperation in a fast-paced competitive environment with students presenting elevator pitches of their new product or service concepts. The concepts are judged by the class on their creativity.


David Wyman    
College of Charleston
United States

David Desplaces    
College of Charleston
United States

Cynthia May    
College of Charleston
United States


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