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Marketing of Medical Tourism in Puerto Rico

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Medical tourism in Puerto Rico is a direct result of the globalization of health care and is growing rapidly. The major drivers of medical tourism demand include:

• High cost in home country,

• Long wait in public health care countries,

• Unapproved procedures,

• Tourism aspect, and

• Favorable Exchange Rates

Healthcare service providers offer specialized treatments, such as cosmetic or plastic surgery, dental care, and orthopedics based on the needs of the target market. A lower price for services is a source of competitive advantage for healthcare providers in Puerto Rico.

Author(s):

Sonia Lambert    
Brooklyn College, City University of New York
United States

Myles Bassell    
Brooklyn College, City University of New York
United States

Tomas Pumarejo-Lopez    
Brooklyn College, City University of New York
United States