Skip to main content
Eastern Academy of Management Annual Meeting 2017

Full Program »

Reigning in Google’s Moonshots

View File
PDF
0.5MB

This case looks at Google’s reorganization of its businesses into a company called Alphabet. The purposes were to provide more financial clarity and discipline, retain/attract talented managers, and provide a management structure more suited to facilitating the growth of “moonshot” business ventures. A year later three CEO’s of the business ventures had quit along with other top personnel. Increasing financial pressure did not seem to be the nurturing emerging businesses and retaining talented CEO’s. Was this really a mess or a just a bump in the path of the right direction?

Author(s):

Steven Congden    
1956
United States

 

Powered by OpenConf®
Copyright ©2002-2016 Zakon Group LLC