EAM 2019 Proceedings »
The Technology Adoption Life Cycle: Model Building
This paper examines the various stages a technology may enter over its useful lifespan, and how companies might respond to various changes in the competitive environment. This analysis applies concepts including creative destruction, the product life cycle, and the innovator's dilemma to the creation of a five-state technology life cycle model for technology adoption and commercialization. This is followed by an examination of how firms can respond to each stage in the life cycle of technology they market, and which responses produce the best results.