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Eastern Academy of Management 2019

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Risky Business: 84 Lumber and the Housing Bust of 2008

The case presents Maggie Magerko's experience leading 84 Lumber, one of America's largest privately held companies, through challenges to their business sales model, the housing collapse and financial crisis of 2007-2008, and the risks she took to save the company. As President of 84 Lumber, Magerko went against advisors urging her to file for bankruptcy and chose instead to reduce the company size to save it from closing.

Edwina Haring
Rutgers, The State University of New Jersey
United States


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