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Importing Pipes into Africa
Francois LeGrand owner of an export company specialized on OEM for the mining industry in mostly African countries based in the US has just been given the opportunity to bid on a contract to source pipes to run temporary water to various mining sites or projects. This piping is not the type of equipment he is used to exporting although the mining company in Africa has been his client for over 15 years. Francois is faced with assessing this one-time opportunity. He must ascertain if the risks and opportunity is worth pursuing and he has only 10 days to complete his assessment. This case is designed for students study international business, global commerce, international management or international marketing, where they can apply the PESTEL and CAGE models.