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Eastern Academy of Management 2019

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Opting Into Social Enterprise: An Examination of the Leadership Identities of Women Leading Certified B Corporations

Interest in social entrepreneurship and business as a “force for good” has increased significantly over the past ten years. Research has also shown that social enterprises, more so than traditional businesses, draw a high percentage of female leaders. This dynamic may be explained in part by the challenges women experience in developing authentic leadership identities. While the desire to do “good” seems to be an obvious driver of women choosing to lead social enterprises, we propose examining what elements of B Corp certification might speak to women’s desires for a workplace culture involving fewer power struggles, politics, and bureaucracy.

Bridget Leonard
Assumption College
United States

Robin Frkal
Assumption College
United States

 


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