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Eastern Academy of Management 2019

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Netflix and Amazon Prime Video in India

Netflix launched in India in January of 2016 as the first major paid video streaming service, with Amazon Prime Video following about a year later. Netflix took a more international approach while Amazon Prime adapted more to local conditions in pricing and content. Who’s approach will work better, or are both appropriate as part of different larger strategies?

Steven Congden
University of Hartford
United States

Daphne Berry
University of Hartford
United States

 


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