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Eastern Academy of Management 2019

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SoccerGrlProbs

This is a business case about the lead-up to the launch of a student entrepreneurial venture around social media. It is appropriate for undergraduate or entry level graduate entrepreneurship courses. The case provides a common foundation for discussing issues regarding the decision to launch a new venture and approaches to exploring the business concept. Among the issues explored is the tension between student activities, lifestyle and career choices, and the demands of entrepreneurship. In addition, this case can provide an opportunity to guide students through the application of the Lean Startup approach to customer discovery. The challenge of transforming a surprise success into an entrepreneurial venture is illustrated, with specific emphasis on decision making related to personal goals and potential impediments. The case also affords students the opportunity to wrestle with the challenges young entrepreneurs face when confronted with a potential opportunity that requires making trade-offs.

Jeff Moretz
Fairfield University
United States

Catherine C. Giapponi
Fairfield University
United States

Chris Huntley
Fairfield University
United States

 


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