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Eastern Academy of Management 2019

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Ultra Tire: An Inter-functional Experiential Exercise

The goal of this this experiential exercise is to encourage inter-functional perspectives. At the start, students are assigned to specific top management roles in Ultra Tire: President, VP of Marketing, VP Production, etc. The organization needs to transform itself to remain competitive. The strategic plan includes the creation of a new headquarters and manufacturing facility in another state. Existing resources and processes must be deployed between the new and the old locations. The organizational structure needs to change. Corporate culture and values need to be maintained as the company grows and evolves. Human resources issues include training for the needed new skills, hiring a more diverse workforce, and transferring employees between locations. Finance and marketing issues are also involved. Finally, the top management team must build integrated solutions for all the necessary changes.

Thomas Tarbutton
Seton Hall University
United States

Elizabeth A. McCrea
Seton Hall University
United States

 


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