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Starbucks: Anti-bias Training and Race Together Campaign
On Monday, April 16, 2018, Dr. Allen watched a segment of Good Morning America where Kevin Johnson, Starbucks’ Chief Executive Officer, apologized for an incident that occurred on April 12, 2018, at a Starbucks store in Philadelphia, PA. The incident in question involved the arrest of two black men who refused to leave the store when asked by the store manager (ABCNews.com, 2018).
Dr. Allen thought that a case study about the recent Starbucks’ incident would be an ideal way to illustrate relevant concepts and theories that she was teaching in her graduate level management courses. With little time to write a traditional teaching case before the end of the Spring 2018, semester, Dr. Allen decided to develop a Starbucks’ teaching case, using concepts adapted from: the real-time case method (RTC), video cases, participative case writing (PCW), the client project (CP)/live case method, and case development (CD).