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Augmenting Pipelines with Platforms: The Role of TMT Background Diversity and Behavioral Integration
Platform businesses usually outperform traditional pipeline counterparts due to the existence of complements and network effects. Established pipeline organizations should augment its traditional pipeline business with a complementary platform operation through organizational ambidexterity. This study proposes that the firm’s top management team (TMT) with high levels of its behavioral integration and heterogeneous background play a key role in establishing an ambidextrous organization in which both pipeline and platform business operations can be nurtured, which in turn improves firm performance.