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Eastern Academy of Management 2019

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Instilling the Zen Culture into a New Agricultural Business: A Story about one Chinese Entrepreneur

This case is about how to build a Zen organizational culture into a new startup agricultural company named Wenjing park of agriculture in China. The founder Mr.Zhang Li has vision to build a company to provide natural and health agricultural products to let ordinary people to enjoy with their body physically while they can relax mental and spiritual like spend short time in Zen( Control or reduce your desires and relax in simple&natural life). For most ordinary people, they are lost their spirits while they live in a materialism world and pursue the plenty of materials.

Weichu Xu
East Stroudsburg University
United States

Li Zhang
Founder & CEO, Wenjing Agricultural Park


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