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Eastern Academy of Management 2019

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Evaluating Crowdfunding as a Tool to Launch New Products in a Start-Up

Nickolay Lamm had successfully launched his fashion doll startup using crowdfunding in 2014. As he considered additional products for his realistic fashion doll line, he wondered whether he should consider crowdfunding again as a tool to launch these new products.

Heidi Bertels
CUNY College of Staten Island
United States

Dan Zhang
CUNY College of Staten Island
United States

 


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