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Eastern Academy of Management 2019

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L'Occitane & Brazil

L'Occitane is a leading luxury cosmetics company in France. Its natural product line meets consumer’s preferences, which allows the company to keep growing. However, France is a saturated market for cosmetics companies. Although ongoing trends are aligned with L'Occitane’s core values, the company’s growth is limited. To address this L'Occitane is considering expanding in Brazil as that natural beauty market is experiencing significant growth.

Patrick McHugh
Brown University
United States

Ayse Demir
Brown University
United States

Abla Marzak
Brown University
United States

Yutong Wang
Brown University
United States

 


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