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Eastern Academy of Management 2019

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SEPT Football Nursery - The largest organized nursery network in India

SEPT is a non-profit football academy for children operating across the Indian state of Kerala. Currently the largest football nursery network in India, SEPT is dedicated towards developing players from the underprivileged strata of the society. Prior to 2017, SEPT had a steady growth from 5 to 55 centers. Later on, the growth and development started to falter. At present, SEPT is facing the threat of shutting down due to lack of financial assistance. This case explores SEPT’s opportunities to retain and obtain sponsors and also gain a sustainable inflow of funds to keep the organization operating for its noble cause. Also, it examined whether it is the right time for SEPT to diversify into training for a sport in which they apparently do not have expertise or experience.

Subhasree Mukherjee
Indian Institute of Management Kozhikode
India

Deepak Dhayanithy
Indian Institute of Management Kozhikode
India

 


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