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This case looks at Google’s reorganization of its businesses into a company called Alphabet. The purposes were to provide more financial clarity and discipline, retain/attract talented managers, and provide a management structure more suited to facilitating the growth of “moonshot” business ventures. A year later three CEO’s of the business ventures had quit along with other top personnel. Increasing financial pressure did not seem to be the nurturing emerging businesses and retaining talented CEO’s. Was this really a mess or a just a bump in the path of the right direction?
Author(s):
Steven Congden
1956
United States
