Demystifying Gender Bias Intensity in Service Based Organizations

Gender inequality and the value of gender diversity are widely acknowledged. Women experience organizational barriers relative to their success; yet, there are clear links between increases in representation of women to increases in financial results. As service based industries seek for a competitive means in a highly saturated and differentiated market, organizations should not neglect focusing strategy on women. Accordingly, this research investigated gender bias in service based industries by functional area and examined the linkages between gender, gender bias, leadership rank, and equal opportunity measures. This research was conducted with 138 participants and revealed gender bias as a complicated manifestation explained through the lens of Pluralistic Ignorance. Findings of this study demonstrate more women than men experienced gender bias despite both genders reporting equality in the work place. This research contributes to understanding gender bias intensity factors, with acknowledgement of Pluralistic Ignorance, to promote organizational awareness and direct efforts.