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Eastern Academy of Management 2018 Annual Meeting

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Innovation Strategy

The paper focuses on examining the importance of company strategies, production and innovation systems and their connections to each other. The structure of this paper is based on the article of Gary Pisano (2015) titled “You Need an Innovation Strategy”, which draws attention to the importance of innovation strategy. Firstly, strategy and operations strategy and their connection to company innovation processes is described briefly, then the mainstream opinion of the topic is presented. The paper explains the factors and methods that companies have to take into consideration in their operations strategies and innovation processes.

Mariann Benke
University of Pécs, Faculty of Business and Economics
Hungary

Roland Schmuck
University of Pécs, Faculty of Business and Economics
Hungary

 

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