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Eastern Academy of Management 2018 Annual Meeting

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Building Product and Service Lines

A sustainable business is not built around a singular product or service but rather a comprehensive idea. An integral part of building a sustainable business is developing cohesive product and service lines. This paper introduces an in-class exercise where students “build” a product or service line, with the help of Legos, in order to further develop their future-oriented decision making.

Christina Tupper
North Carolina A&T State University
United States


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