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Eastern Academy of Management 2018 Annual Meeting

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PESTEL LIVE: Using the Stategic News Watchboard to Build Strategic Awareness

This session introduces a teaching method that enables students to get up to speed on current events and market developments and then practice integrating that awareness into discussions of strategy. Mimicking the morning briefing of executive suites, this classroom news reporting routine bids students to post on the board world and market news at the start of each class in organized rotation. The resulting display becomes the template for the day’s discussion, considering news stories, market movements and business initiatives of strategic import. Students watch PESTEL forces at work and practice thinking how firms adjust to unfolding world events. Requiring just 20 minutes at the start of each class, students see opportunities and constraints emerge from external forces and get practice seeing the context where strategic decisions are made.

Richard Linowes
American University
United States


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