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Eastern Academy of Management 2018 Annual Meeting

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NGO strategy formulation in an uncertain development environment: the Akaa Project options for growth

The Akaa Project is an NGO that was started in the Eastern region of Ghana in 2008 by Lauren Grimanis, a student at the College of Wooster, OH. Lauren initiated the project after volunteering in Ghana in the summer of 2007 and witnessing the needs for elementary education and empowerment of local women in the village of Asiafo Amanfro. Through micro loans, partnerships, and individual donations, the Akaa Project has succeeded in building a six room school house; installing water and sanitary facilities; and empowering village women through employment and health guidance. Based upon non-profit strategies and the needs of the Asiafo Amanfro community, this case study seeks to find Akaa’s best future growth strategies and the most feasible options available for financing.

Kimberly Ruegger
Lesley University
United States

Kristine Kelly
Endicott College
United States


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